Digital learning should not be limited to watching videos and mindlessly retaking quizzes until you pass. It can be a social experience that motivates learners and strengthens their connection with teachers. Eduflow was a modern Learning Experience Platform (LXP) that provided a more engaging way to create digital learning experiences for higher education and companies, extending beyond boring, disengaging e-learning experiences.

Eduflow got wide spread recognition within the edtech industry and was regarded one of the most favourable tools by instructional designers. We managed to grow the product to +50,000 monthly active users with customers from global companies like Google, innovative educational institutions like Hyper Island and prestigious universities like ETH Zürich.

Over four years, I led product and design, driving the company’s growth to the point of its acquisition by Multiverse. My responsibilities included planning and designing features, building our frontend, managing the development process, and evolving our product strategy.

I designed and developed all marketing pages for Eduflow. I built and deployed the site with a combination of tools — Webflow, FinSweet Attributes, HubSpot and Zapier.

The Eduflow marketing site became the top of funnel touch point that drove our demo booking flow and one of our primary sources of customer acquisition.

The site is still live, although a few things aren't working any more.

Our most effective marketing strategy was to offer training for our target audience. Through Eduflow Academy we partnered with influential teachers to educate and upskill Instructional Designers through cohort-based courses.

I did the visual identity, designed all pages, implemented the frontend and CMS for the Eduflow Academy website.

The site is still live at eduflow.com/academy.